About the Artist
Produced by the U.S. Department of Health & Human Services, this poster reflects a pivotal era in American public health outreach. During the 1970s, government agencies increasingly turned to visually striking posters to communicate urgent health messages to a broad public. The Department became recognized for its pragmatic approach, using relatable imagery and straightforward language to engage viewers in everyday settings such as transit stations, schools, and workplaces.
Today, this piece is appreciated alongside other socially conscious public service posters and documentary photographic prints, valued for its role in shaping public attitudes and its enduring graphic impact.
The Artwork
This poster, featuring the phrase And you are still smoking ? in both English and Spanish, captures a moment when anti-smoking campaigns began to focus on personal responsibility and direct engagement. Created in 1977, it reflects a shift from general warnings to messages that prompt self-reflection and immediate action, mirroring the era's evolving understanding of smoking as a preventable health risk.
The bilingual approach highlights the intent to reach diverse communities, acknowledging the multilingual reality of American public spaces. As a vintage print, it stands as a document of changing social norms and the growing momentum behind tobacco control efforts.
Style & Characteristics
The design is defined by its stark black and white palette, emphasizing clarity and contrast. A monochrome photograph of a young woman sitting on stairs with a book grounds the composition, while the headline confronts the viewer in a direct, conversational tone. The typography is bold and utilitarian, ensuring the message is instantly understood.
The overall atmosphere is understated yet assertive, blending documentary realism with graphic minimalism. This style appeals to admirers of black and white posters who appreciate subtle social commentary and clean visual lines.
In Interior Design
This vintage anti-smoking poster is well suited for home offices, reading nooks, hallways, or creative studios, where its message invites contemplation. Its monochrome scheme pairs effortlessly with modern, Scandinavian, or industrial interiors, and it integrates seamlessly into gallery walls featuring photography or typographic art.
Consider pairing it with matte black, white, or brushed metal frames, or explore options from the frames collection. The print's graphic simplicity complements neutral palettes and natural materials, adding a thoughtful historical accent to contemporary spaces.
