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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Leonetto Cappiello, born in Livorno, Italy, became one of the most influential poster artists of the early twentieth century after moving to Paris. Renowned for his bold imagery and inventive use of color, Cappiello revolutionized advertising by creating instantly recognizable visuals that stood out in the bustling streets of Paris. His work for various brands, including beverages and theaters, helped shape the language of modern commercial art.
Collectors value a Leonetto Cappiello vintage poster for its historical significance and its enduring appeal as decorative art.
The Artwork
Created in 1930, this poster for Xerez Pedro Domecq captures the spirit of interwar European advertising, when brands sought to distinguish themselves with memorable mascots and theatrical flair. The poster was commissioned to promote Spanish sherry from Jerez, a drink associated with convivial gatherings and the vibrant nightlife of the era.
The choice of a leaping tiger as the central figure conveys energy, excitement, and a sense of daring—qualities that resonated with the aspirations of modern consumers. As a vintage advertising poster, it exemplifies how art and commerce intersected to create lasting cultural icons.
Style & Characteristics
The visual impact of this poster is immediate: a dynamic tiger, rendered in bold yellow and orange tones with touches of green and red, leaps across a stark black background. The animal's fluid motion and expressive form dominate the composition, while the strong, clear lettering ensures the brand remains unmistakable.
Cappiello's style is defined by simplified shapes, high contrast, and a focus on dramatic silhouettes rather than intricate detail. The overall effect is lively and modern, making this piece a classic example of Art Deco poster design and a striking choice for animal-themed wall art.
In Interior Design
This poster serves as a dramatic focal point in spaces such as living rooms, dining areas, or home bars, especially when paired with metallic accents or dark wood furnishings. Its deep black background and vivid colors complement interiors that favor bold statements and refined materials.
It also integrates seamlessly into gallery walls alongside other graphic works, travel posters, or pieces from the alcohol and animals collections, offering a spirited touch to both eclectic and minimalist decor schemes.